Thursday, February 5, 2009

Tropicana Culprits

I found them
Arnell, "a wholly-owned, stand-alone subsidiary of The Omnicom Group of Companies (NYSE:OMC). Our resources extend the widest array of leading talent at specialist firms inculding BBDO, DDB, TBWA/Chiat Day and the Diversified Agency Services (DAS) Group."

TBWA/Chiat Day does Gatorade (which I kinda like their new look)


new logo:


and then Arnell took Tropicana....
I can't find anything about Arnell....and I can't figure out who specifically, is responsible for the new Pepsi...but I will.

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