I'm doing a little research on milk packaging - because for some reason, I think it would be fun as a student project to try to package something that everyone buys.
People should design the staples just as much as the specialty items. Despite the fact that the Tropicana redesign was a debacle, I am still appreciative that they were considering a modern upgrade. And because orange juice is such a highly used item, the response to the redesign was amazing. That wouldn't have happened if it had been a lesser used product such as granola or a cereal box. I wonder what would have happened if it was Mott's apple juice! hm.
all via theDieline