Friday, October 31, 2008

Poladroid Project polaroids now exist - and the interface is pretty neat....only for MACs right now suckas!! Meet Poladroid.

Basically you drag and drop images into the Poladroid Polaroid and voila....there is even a video.

Now all they need to add are effects (meaning smudging, light leaks and the sort). Still in Beta, but fun as hell - and all the information is in French. How posh!

I won last week's "project packaging"

Originally uploaded by rachel_esther
We had to package water filters. The requirements: one diecut, an image (either illustration or photograph) of the product and must address environmental concerns.
I guess my package created the most waste compared to my peers, because it is encased in packaging....but all the paper is recyclable (in theory) and the concept is that the packaging acts as an aide for Brita and Nalgene's campaign. So the packaging is helping to make people make less waste...and hopefully they will recycle or reuse my package....I only had a week SO I'm sure I could make it make more sense....and the copy totally needs work!!!
But I did immunity tho. I guess no one gets aufed either!!!

Pretty, old type

So, research for next week's project packaging lead me to this site.
These come from a 1927 edition of Studio Handbook by Samuel Welo - and apparently every page was handlettered by Welo. The pages show beautiful hand done type and various personalized type treatments. 
And then there are elements that are so dated it is cute. He goes over what a balanced and well thought out layout looks like (centered and stacked) and goes over "panels"- which are basically those beautiful flourishes you find around type, or plaques. 
And then I love his comment on trademarks: "Some of the best TradeMarks are those which use combinations of letters or abstract symbols with no attempt to strive for illustrative material. It is gratifying to note the remarkable amount of clever study that goes into the design of the tradmarks today. The fact is important that few designers have let their striving for beauty run away with the 'utility' of thought"
take a look: