We had to package water filters. The requirements: one diecut, an image (either illustration or photograph) of the product and must address environmental concerns.
I guess my package created the most waste compared to my peers, because it is encased in packaging....but all the paper is recyclable (in theory) and the concept is that the packaging acts as an aide for Brita and Nalgene's Filterforgood.com campaign. So the packaging is helping to make people make less waste...and hopefully they will recycle or reuse my package....I only had a week SO I'm sure I could make it make more sense....and the copy totally needs work!!!
But I did it....no immunity tho. I guess no one gets aufed either!!!
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