Thursday, February 19, 2009
Another browsing day.
I think I was looking at a travel magazine (actually Arkitip Magazine) and came across the following artist who produced prints for Andre Balazs properties. I wish I could bring up the names....but that is what happens when you browse randomly and aimlessly-you loose track of where you started :) oops
anywho....Andrew Holder's work has this retro-mod quality to it that I think is really sharp
Tuesday, February 17, 2009
This is ridiculous
So apparently the Pepsi internal document for the rebrand made its way onto the internet.
Just as a little background: last year Pepsi spent several hundred million dollars on a new logo.
To prepare for the rebrand, Arnell prepared the 27-page document, titled "BREATHTAKING Design Strategy," to prove that their idea for the new logo is a veritable Da Vinci Code of branding, drawing on everything from magnetic fields to the "Golden Ratio."
I think I vomited a little in my mouth.