Tuesday, February 17, 2009

Pepsi Universe

This is ridiculous

So apparently the Pepsi internal document for the rebrand made its way onto the internet.

Just as a little background: last year Pepsi spent several hundred million dollars on a new logo. 

To prepare for the rebrand, Arnell prepared the 27-page document, titled "BREATHTAKING Design Strategy," to prove that their idea for the new logo is a veritable Da Vinci Code of branding, drawing on everything from magnetic fields to the "Golden Ratio."

I think I vomited a little in my mouth.

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