Bogo, Gogo, Bedo, Go.Do.Be - it seems that mottos, taglines, and company names have hopped onto the two letter active verb train to create trendy identities these days. I understand the impetus behind the trend, but I think it has gotten a little out of hand, especially since the only initial difference between two completely different companies that have totally different purposes is one letter in a company name.
oh my!
