Tuesday, January 13, 2009


I went to the supermarket in search of my Low Acid Tropicana and it took me forever to find it because of their stupid new packaging design.

I mean, can you tell the difference?

You used to be able to tell by the colors...and now the colors are similar and you have to really read the fine print

in case you haven't figured it out yet...this last one was the low acid 
I think I'm going to start drinking Minute Maid

Look I can read what I want instantly - that's what the consumer wants people....not some generic-looking, overly-designed package with hierarchy problems and a sideways logo. Speaking of which, Tropicana, what is that about? Do you want people to tilt their head confusingly to the side to read who you are?

1 comment:

Adam said...

I like their new type—they only forgot to differentiate each flavor.