Thursday, January 15, 2009

Movie&Art: Visual Identity

I just came across an awesome example of a branding campaign done by a company called Bola Sociology Design, and I didn't want to loose the web I am sharing it with you all.
The Movie&Art: Visual Identity chose a simple and flexible graphic element which could be reinvented and not discarded at each new phase of the studio’s history. The line was chosen because it symbolizes connection, continuity.

I think that their imagery is really beautiful and delicate. I also love how they were able to integrate it into everything, from commercials, to collateral, to packaging. It is a beautiful example of a cohesive brand project.
Look here

via ffffound!

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