So, Hank is having me do a presentation on Joseph Muller-Brockman.
In my research I found a firm that will not even hire potential candidates unless they know this man and his work.
Muller-Brockman was apparently very important; the father of "New Graphic Design" or Neue Grafik as they say in Switzerland; a pioneer in Swiss design; proponent of strong geometry and total abstraction in order to create emotion via logic.
Having been strongly influenced by the Constructivists - Malevich and Rodchenko - and their attempt to create a new visual language, Muller-Brockman decided to go back to the basics...scrap all noise and return to the bare essence. I always loved that about the Constructivists...Malevich's "Black Square."
Well...Muller-Brockman, father of the modular grid and lover of mathematical precision.
I'm always telling Ken that there is a strong relationship between the practical and the aesthetic with graphic design. Escher, Muller-Brockman...they were artists, designers and thinkers...we aren't all crazy!