Monday, January 11, 2010

Commercial Type

So what do you think of the use of Neutraface for Wendy's? Or Archer for Aflac and Well's Fargo? Is that taking a good thing and beating it to death like Helvetica, or even Papyrus (in the days that it was a new font) or is it a representation that people are starting to notice and value good type? When does a good thing turn sour with respect to typefaces and fonts - is it overuse or misuse and where does one draw the line?

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