Sunday, April 26, 2009

Scrabble Everyone

Scrabble Campaign...from Ogilvy Paris, trying to bring more kitch and fun into Scrabble in order to reach the Adult Swim audience (apparently). Actually, according to the brief, despite some resurgence of interest from a younger audience due to facebook and iphone apps, Scrabble is still considered an elitist game for an older audience. In order to revitalize the brand and peoples understanding of Scrabble, the company needs to help a younger audience rediscover the richness of words.

The whole point of the campaign is to show how words spawn different words to create a maze of language. This is visually portrayed in a "stream of consciousness" illustrative style.

Each spot is done by a different illustrator and produced at Wizz Motion Graphics studio

via The Inspiration Room and Sonya

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