Snapple Logo

I was thinking about logos and packaging today when I went to the supermarket and realized that Tropicana completely reverted back to their older design-they didn't merge the two designs (the new and old.) It's amazing to me that a company would spend that much money, create a new print ad campaign, and not try to figure out a way to make the new design be more functional - what a waste of money.

I also noticed that Snapple underwent a facelift. I guess I am actually one year late, but surprised none the less.

 

via Brand New