Micro-art.
Thanks John
Wednesday, December 3, 2008
Monday, November 24, 2008
Wednesday, November 19, 2008
Pandora advertisements
Tuesday, November 18, 2008
Saturday, November 15, 2008
No Branding Branding
So, I know I am a little delayed, but I just came across this project that Target had going on in NYC called Bullseye Bodega - They set up kiosk stores around Manhattan and featured designers at Target prices for only four days (limited time engagement). The whole point was to re-establish brand loyalty by addressing the needs and concerns of the consumer in this current slow economic period. This also seemed to show consumers that Target is a brand that finds targeted products for their consumers.
I think it was smart.


This new type of branding is interesting.
I noticed that something similar is happening with McDonalds in Japan. They've opened up stores called "Quarter Pounder" where they are only selling QPers with or without cheese. There is no McDonalds branding anywhere, no golden arches, no yellow and white and red. They've stripped down the Branding and the colors to that it is simple message, simple food, simply good.


I love this striping down of branding that is going on - it is also questioning the integrity of products. When economy is slow, it is product integrity that makes people purchase. You buy what you know works, what you know to be true, and these companies are doing that. I think that that is what Starbucks was trying to do with their limited time only logo, but they need to strip down more than that and recognize that their product has become iconic. Go back to basics.
I think it was smart.

This new type of branding is interesting.
I noticed that something similar is happening with McDonalds in Japan. They've opened up stores called "Quarter Pounder" where they are only selling QPers with or without cheese. There is no McDonalds branding anywhere, no golden arches, no yellow and white and red. They've stripped down the Branding and the colors to that it is simple message, simple food, simply good.
I love this striping down of branding that is going on - it is also questioning the integrity of products. When economy is slow, it is product integrity that makes people purchase. You buy what you know works, what you know to be true, and these companies are doing that. I think that that is what Starbucks was trying to do with their limited time only logo, but they need to strip down more than that and recognize that their product has become iconic. Go back to basics.
Sunday, November 9, 2008
Method Baby
When I was at Toys 'R Us yesterday, I ran into some of Method's packaging for babies, and thought it was too cute and wanted to share my photos (and other people's better photos).
I really love Method's stuff, and now I see that you can get it outside of Target, which is neat!

I really love Method's stuff, and now I see that you can get it outside of Target, which is neat!
Friday, November 7, 2008
William Eggleston
As you all probably know, I have been collecting and sending postcards forever (and now via Postcrossing) And I bought this image as a postcard years ago. Then I randomly started to accumulate more and more postcards of photographs with this aesthetic, never realizing that they were all photographed by William Eggleston. Now he is having a retrospective at the Whitney from Nov. 7 until Jan. 25....and I am dying to go. So I will be needing to take a random flight home in January to see it!!!
Photoshop CS4
Photoshop CS4 promo stuff via wandaaaa's flickr
How fun!!!
Campaign is called "as real as it gets"

taa-daa ...initiative poster work for software-asli.com
creative director : hendra lesmono
art director : andreas junus & irawandhani kamarga
copywriter : darrick subrata
photgrapher : anton ismael
and them setting it all up for the photograph:



via swissmiss
How fun!!!
Campaign is called "as real as it gets"
taa-daa ...initiative poster work for software-asli.com
creative director : hendra lesmono
art director : andreas junus & irawandhani kamarga
copywriter : darrick subrata
photgrapher : anton ismael
and them setting it all up for the photograph:
via swissmiss
Wednesday, November 5, 2008
Parish Foods
Is it sad that I want to go here because of its website!!!
I mean...it is so pretty, though it doesn't make total sense - do they serve frogs? :)
teehee
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